Song Research

Here we will look in detail at our song choice "The Weekend" by BIBI & 88rising released in 2021. 

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Conducting song research is essential since it allows us to obtain a deeper insight of our chosen song. Understanding the meaning behind the lyrics and the song in general can help us come up and brainstorm with initial concepts for our own music videos. As the whole theme of the song is about love and relationships, a toxic one, we wanted to incorporate that as well. Our primary target demographic is teenagers and young adults; therefore, if we follow BIBI's music video concept, it will be too graphic and intimate for our intended audience. So, to make our music video more appealing to our target audience, we developed our own creative narrative concepts and suggested visual ideas. Overall, we had no trouble researching or selecting this song because the moment we heard it, we all enthusiastically agreed to use it due to its compelling beat, lyrics, and rhythm. 

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View link: https://view.genially.com/6735a30f693befb673f3a3c7/horizontal-infographic-diagrams-song-research

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