My Artist Persona and Brand Identity

This blog post includes me and my group's decision on a persona for our star to be reflected in our products. We did this task together (Audrey, Chelsea, Rara & Kalista). 

Here are some questions provided by my teacher to help us construct an identity for our star: 

Here is my group ideas written in a poster paper: 

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In order to determine how we want to show our main artist to the audience, it is important that we develop our artist's persona and brand identity before executing it. This will enable us to establish a connection with our audience, particularly with our target demographic, and tailor our artist's image and style to appeal to them. My group and I discussed about this in class, so it will be easier for us to all come up with a final idea for our brand identity and artist persona. I took on the responsibility of handwriting every word on the poster and taking part in the discussions as well, which isn't a burden for me because I enjoyed doing both. I suggested developing a spider web layout, which works well since it makes it simple to arrange our brainstorming thoughts around a central topic and makes them easier to understand. Other than that, I differentiated the main topics covered by using various colours, arrows, and bullet points. Furthermore, we decided to just include the most important points on this poster so that we could quickly review what was written without having to read the entire paragraph again. Since we were well prepared with this persona, I believe it would be easier for us to execute, especially since our main star would not be overburdened and we will all save time and research because our chosen cast already possesses those attributes.

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