Here is our proposal or statement of intent for our music video project, which outlines some of the details of our music video plan (target audience, representation, etc). We all worked together in this.
Document link (in case the document isn't viewable): https://docs.google.com/document/d/1c21fN1DuFrHZqU1QmEMZERauclNXduzIGLdWM1hAzHk/edit?usp=sharing
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Having ideas written out in detail in this statement of intent from the beginning has really helped me and my group to remain on track and maintain our music video within the genre and intended target audience. Me and my group worked together in completing this statement of intent, due to our collaborative effort we didn't have any problems in finishing it on time. Prior to this, we have already made plans and brainstormed ideas regarding how we want our music video to look like. This further ease us when creating this statement of intent as we already have thoughts in mind and we only needed to come up with an agreed conclusion. Since our main theme revolves around love and relationship, we all agreed that our intended target audience is towards teenagers or young adults who can resonate with this theme. We also hoped to incorporate South-East Asians representation to spread awareness as they are not represented enough in the media.
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