Preliminary Research

Here is my preliminary research on different types of music videos. At the start of the project I want to research on variety of music video genres and getting to know in depth about music videos in general, here are my thoughts on a few. 

Firstly, our teacher presented us a variety of music videos from various genres, including pop, indie, R&B, rock and Indonesian pop. We tried to used our prior knowledge to recall the conventions of each genre on our own before viewing. After viewing, We were instructed to proceed with filling in the remaining blank tables. Below is my research table: 

Here is the link in case the file is not viewable: https://docs.google.com/document/d/1s8TiKQbYPsdqS438OjMShqzNk2zRD4ECDAzHke2Obsc/edit?usp=sharing

Doing this research alone is not enough; while analysis is crucial, particularly in the representation section, it primarily consists of me expressing my thoughts about the music videos of each convention. To improve my comprehension, I need to conduct additional research that explores deeply into the conventions of various music video genres. Below is the summarised conventions (from different sources) I've made on Coggle:

https://coggle.it/diagram/ZvLAHH7OTta-k6S0/t/-

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As the preliminary research table is quite simple and straightforward, it is easier to fill in the blanks. I have the basic knowledge that music videos have many genres that differentiate with one and another, however after filling this one table that must use my prior knowledge about what I think the conventions are for each genre, it made me realise that I haven’t actually master this yet completely since I can only think of the conventions from the back of my head. After this research, I also decided to conduct an individual research about the differences between all those genres gathering from different resources so that I can fully comprehend and help me to choose which possible genre I will be working on for my project. One of the most challenging part of this preliminary research is the representation part because critical analysis skills are needed to decode the internal meaning and issues that are discussed in the music videos, as most of the music videos shown shows it subtly, since we’ve done this together as a class, I did not finish that part hence I continued myself at home, which was easier because I can always refer back to the music video to analyse anytime. Moreover, the music videos are chosen by the teacher, however I did not have any problems with this because I am able to enjoy every single music video (there are some music videos I recognised and some I didn’t but nevertheless I'm still very interested to watch them). If I had to choose one music video that piqued my interest less than others, it would be The Beatles music video because it is quite long, repetitive, and lacks narrative flow, whereas I've always been interested in music videos with creative visuals and a storyline, but I still respect the fact that this music video is a tribute to the band's members.

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