This is my research for my storyboard advert
ADVERTISEMENT 1
Title: Somesuch >> MoneySuperMarket "That's How I Roll"
Brand/product: Money Super Market
Duration of Advertisement: 1 minute
Brief Overview/Summary: Phil (the guy in glasses) saves money with Money Super Market having the time of his life, cruising around the city pretending to be like hip hop gangsters around the area.
1. Target Audience
This advertisement is directed to adults above 18 until around 40s that are able to drive. It aims towards men more than women from the advertisement. It also aims for people who are in middle class instead of high class, as they are most likely to spend their money rather than saving it. The rapper 'Snoop Dog' has made an appearance in the advertisement which aims for range of audience from his music.
2. Message and Purpose
The purpose of this advertisement is to capture audiences attention and persuade them to save money by insurance from their brand so that they are able to live the life without any worries, like in the advert when the main protagonist named Phil was having fun.
3. Meaning and Interpretation
This advertisement gives a meaning and interpretation on how 'epic' they will feel like after saving money on insurance with Money Super Market, as it shows the main protagonist in the advert is having so much fun in doing so (such as partying, feeling cool, or attracting people).
4. Effectiveness
This advertisement is quite effective as it implies humor from the main protagonist's actions or gestures in the advert, such as his funny face expressions and how he is pretending to ride a car. Other than that, this advert also catches audience attention from the soundtrack with the title 'What's My Name' featuring the legendary musician Snoop Dogg.
5. Personal Response
I think that this advertisement is quite funny from the comical aspect used, it attracts me to continue watching from the start as I was curious why Phil (the main protagonist) is behaving that way, until it went to the middle of the advert; it started to get a little weird from the dancing part (e.g. cars bouncing, funny looking gestures).
Title: Cadburry Dairy Milk Drumming Gorilla Advert
Brand/product: Cadburry Dairy Milk
Duration of Advertisement: 1 minute 30 seconds
Brief Overview/Summary: A gorilla is seen drumming to music with full of passion.
1. Target Audience
This advertisement is targeted more to younger people the age for 10 or more from the use of animal (gorilla) which may attract them more, however it can also attract adults around 40s until 60s as they will get nostalgia from the song used (In The Air Tonight by Phil Collins which is released in 1981). It appeals slightly to male due to the song choice which is more upbeat, fast-paced and rock.
2. Message and Purpose
The message from this advertisement tells the audience that Cadburry's Dairy Milk chocolate product can make them feel good and joy when consumed, just like the gorilla in the advertisement; playing the drums happily with full of emotion.
3. Meaning and Interpretation
The start of the advertisement, the product isn't shown instead the words 'a GLASS and a HALF FULL PRODUCTION' with two glasses pouring milk is displayed on the screen with a purple background. As Cadburry is a well known brand, people can already can recognise from it's familiar shade of purple color as well as their popular slogan and logo. The gorilla waiting for the big moment of the iconic Drum riff of the song In The Air Tonight by Phil Collins captures the anticipation of joy and excitement before the chocolate is taken a bite.
4. Effectiveness
This advertisement is very effective; when it was posted, it gained massive attention from audience with positive reactions towards this distinctive advert. It makes the audience guess what brand they are watching and making them acknowledge the Cadburry brand more.
5. Personal Response
Despite the advert has nothing to do with the product itself, I thought that this advertisement is quite random but interesting. From the start, I've always known that this advert is from Cadburry (judging from their popular brand image).
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
ADVERTISEMENT 3
Title: Barbie So In Style Doll Commercial
Brand/product: Barbie So In Style Doll
Duration of Advertisement: 30 seconds
Brief Overview/Summary: Three tween girls is shown demonstrating the So In Style Barbie doll and having fun styling their hair.
1. Target Audience
Most of the barbie dolls produced typically have blonde hair and light colored skin. Therefore, this advertisement wants to capture other audiences by aiming it to young girls of color, ranged from 8 until 12 years old who are also interested in fashion and style.
2. Message and Purpose
The message and purpose of this advertisement is to show the audience the diversity of barbie dolls and new features that they can do to the dolls so that any children at any race will feel comfortable as well as have fun playing the product.
3. Meaning and Interpretation
From the tuneful song lyrics of the advertisement, it clearly shows what the product is capable of doing, such as styling the doll's hair in various ways (curl, twist, straightened, etc.) from the new feature of the product.
4. Effectiveness
This advertisement is quite effective as the product is shown on the screen and is shown used by the actresses in the advertisement. For that reason, audiences will have the idea on what the product looks like and what it includes, making them more decisive in purchasing the barbie doll product.
5. Personal Response
I think that this advertisement is quite catchy and attractive from the playful song used, which also matches with the actions the actresses doing (e.g. the speech 'curl it, straightened it, twist it'). I also like that this shows that there are also other representative of barbie dolls.
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
ADVERTISEMENT 4
Title: Barbie® A Doll Can Help Change The World | AD
Brand/product: Barbie
Duration of Advertisement: 30 seconds
Brief Overview/Summary: Different children in different settings is seen playing with their barbie dolls in various types.
1. Target Audience
The product itself is targeted for children, mostly female between ages 4-8, although the advertisement is targeted to influence or persuade parents to purchase the Barbie product for their children. The product is also suitable for children's who are playful, imaginative or creative as well as developing their thoughtfulness and care.
2. Message and Purpose
From the advertisement, it has been shown that different models of the product have been used in order to give message to parents that there are many different dolls to fit in their children's preferences. Other than that, the use of houses or rooms in houses shows children can just have enough fun playing at home as parents are finding different ways to let their children play around.
3. Meaning and Interpretation
The advertisement includes persuasive words and highlighted the word they want to emphasize with the color pink in order to make them stand out from the rest of the sentence. Furthermore, it also includes representation and inclusivity which may engage most audience (especially parents) as it enhances Barbie's brand image and brings up a positive message.
4. Effectiveness
This advertisement is effective as it includes different children of ages or sex, it shows the variety of children being able to play or use the products in order to attract parents into buying for their children.
5. Personal Response
I think that this advertisement is quite engaging especially for parents from its simplicity yet delivers a meaning the importance of the product and how it can develop children to become more better.
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
ADVERTISEMENT 5
Title: Furniture that grows with you.
Brand/product: Ikea Minnen Extendable bed
Duration of Advertisement: 20 seconds
Brief Overview/Summary: A mom sees her daughter's resting while reading a book, when she noticed her feet extends the bed. From this, the mom gets an idea to extend the bed using the product's features.
1. Target Audience
This advertisement is targeted towards children especially toddlers from the ages of 2-10, this is because they are entering their growth period physically (which means that children during that age tend to grow taller faster). The advert uses female characters, however children of any sex either male or female can use this product. Moreover, it is directed to people who are in middle class (meaning that they are not too poor nor rich) as the price of the product is quite affordable and doesn't cost much.
2. Message and Purpose
As the advertisement shows that a mother easily solves her kid’s issue of not fitting into the bed by making the extendable bed product grow bigger easily and not taking too much effort for her growing kid’s needs, this gives a message to the audience on how unique the quality of product is as well as highlighting the surprise element it brings along through its multifunctionality.
3. Meaning and Interpretation
Throughout the whole advertisement, it gives off playful and light colors which matches the atmosphere of a kid’s room. At first it just shows that the kid’s feet extended the bed frame. When the mother starts repairing it, it makes the audience question on what is she doing to resolve the problem. At the end of the advertisement, it shows that the bed magically grows bigger without any hard work. The gesture of the child raising up her hand shows that how she fits into the bed and has more space.
4. Effectiveness
This advertisement is quite effective, although it is simple and straightforward but it doesn't fail to capture audience's attention from its new innovative Minnen Extendable bed product. This is because Ikea has a creative way of thinking by being aware of their customers needs especially meeting children's physical needs. As Ikea is a brand that is widely known by the world, they added their logo on the top left of the screen; making it easier to be recognised and capture audiences attention to continue watching the advert due to the good brand image they have.
5. Personal Response
After watching this advertisement, I personally like the simplicity of the advert (showing a problem-solution scenario) yet it tells a brilliant message behind it. I do think younger me may want this product because on how efficient and effective the Minnen extendable bed is. I also really like that the advertisement implements various camera movements and angles, thus showing that Ikea carefully think thoroughly on how their advert would impact the audience who are watching.
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Template
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
┏━━━━━━━━━━━━━━━━━━━━•❃°•° Self-reflection°•°❃•━━━━━━━━━━━━━━━━━━━━┓
Overall while doing my research on all these 5 adverts in depth, I did good on finding the explicit ideas or ideas that can be seen from each advertisements, this helps me to further analyse their meanings behind them. By doing frequent advert research practice, it will help me gain inspiration for my final storyboard project. For future practices and research, I need to improve my implicit analysis on advertisements as it is still one of my struggles for research, this includes finding their meanings and how does it affect the audience so that I know what clear message the advertisement wants to deliver.
┗━━━━━━━━━━━━━━━━━━━━━• ❃°•°❀°•°❃ •━━━━━━━━━━━━━━━━━━━━━━━┛
No comments:
Post a Comment