𝐏𝐫𝐨𝐩𝐨𝐬𝐚𝐥

 Here is my proposal for the storyboard project 

The chosen brand for my storyboard project is Airpods Pro by Apple, which is targeted for elderly people in the age around 50-60 years old. The product of this advert aims to improve listening experience as well as providing support from the hearing aids / noise reduction feature due to older people who tend to have more sensitive hearing than younger people. 

My advert planning is about an elderly man who feels uncomfortable and a bit overwhelmed in a crowded train stop as the sounds around him are too loud for him. When he enters the train, he then opens his bag and an animation of a spark comes out of the bag which gets into his ears. His surrounding then becomes dim but the voices started to fade or becoming blur. Afterwards the person feels calmer and starts to pick up his phone to facetime his family, when all of the sudden they appear on the screen as if he's with them in real life. At the end, when he reaches his destination, the spark inside his ear earlier comes out which then product is revealed when he returns his airpods (product) back into the casing.

Tagline: Connecting people