𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞

 Here is my target audience for my storyboard advert

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1. Product/Company Description:

• Company/Product Name: Airpods pro

• Product Overview: AirPods Pro is a wireless Bluetooth in-ear headphones designed by Apple. Taken from apple.com, "The Apple-designed H2 chip is the force behind the advanced audio performance of AirPods Pro, working with the driver and amplifier to create crisp, high-definition sound. It uses computational algorithms to deliver noise cancellation, superior three-dimensional sound and efficient battery life — all at once."

2. Target Audience Demographics:

• Age: 50-60 years old

• Gender: This advertisement is targeted primarily to male, but female as well

• Income Level: The income range for this advertisement is either between middle or high class as the product isn't that cheap

• Education: Graduated

• Occupation: Working / Not working

• Geographical Location: Indonesia

3. Target Audience Psychographics:

• Interests: Traveling

• Lifestyle Choices: Spending time far from home

• Values and Attitudes: Upbeat & calm

• Opinions: Importance of connecting with family no matter how far or close they are

4. Understanding Consumer Behavior:

• Needs: Consumers may need support for noise reduction / cancellation

• Motivations: To improve their listening experience

• Pain Points: Sensitivity of hearing especially loud noises or crowds

5. Competitor Analysis:

• Competitor Name: Sony noise-cancelling headphones

• Competitor's Target Audience: This product has a wider range of target audience, specifically for Gen-Z (age range from 9 until 24 years old)

6. Target Audience Persona:

• Persona Name: 'Old man'

• Age: 50's

• Gender: Male

• Occupation: Retired / Not working anymore

• Interests: Traveling by themselves

• Lifestyle: Spending time far from home, away from loved ones

• Values and Attitudes: Sensitive and patient

• Needs and Motivations: Needs noise reduction of cancellation earphones to improve listening experience

• Pain Points: Sensitivity of hearing due to loud sound of crowds

7. Aligning Advertisement with Target Audience:

• Message: Airpods pro helps to connect people everywhere and anytime

• Visuals: The use of mixed media animation (sparks, dark shadows, etc)

• Tone: Overwhelmed emotion at first, calm mood afterwards

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Inspiration:

Existing Apple Airpods adverts:

- https://www.youtube.com/watch?v=OCZVRJ5uZxc

- https://www.youtube.com/watch?v=fVW8-px4Ufw

- https://www.youtube.com/watch?v=TBTgQbjRsqg

- https://www.youtube.com/watch?v=DpcXUXtZ4CU

- https://www.youtube.com/watch?v=digFIddzXVM

- https://www.youtube.com/watch?v=I_40JFauCFk

Supporting sources:

- https://www.seniorliving.org/hearing-aids/airpods/#:~:text=Luckily%2C%20for%20many%20older%20adults,when%20paired%20with%20a%20smartphone.

- https://www.quora.com/What-are-the-benefits-of-using-Apple-AirPods-for-older-people-Are-there-any-age-limits-on-using-AirPods

- https://amplifyxl.com/target-market-for-airpods/#google_vignette

- https://www.bestslogans.com/list-ideas-taglines/apple-airpods-slogans/

- https://techbehemoths.com/blog/how-apple-advertise

┏━━━━━━━━━━━━━━━━━━━━•❃°•° Self-reflection°•°❃•━━━━━━━━━━━━━━━━━━━━┓

At first I decide the target audience for Oreo O's cereal, but then I think that choosing this product for advertisement would not successfully convey and persuade audience the message I want to deliver due to the controversial that happened long time ago, in which how high in sugar the product contains, resulting in discontinue. I then found out that Apple Airpods Pro is more realistic and easier to be implemented for my advert later on. It was quite challenging to find the right target audience for my advert but this will definitely help me for my storyboard later on as I already have a clear sense of direction.

┗━━━━━━━━━━━━━━━━━━━━━• ❃°•°❀°•°❃ •━━━━━━━━━━━━━━━━━━━━━━━┛