Audience Feedback

My Artist Persona and Brand Identity

My group decided on a persona for our star to be reflected in our products.

Here are some questions provided by my teacher to help us construct an identity for our star 

Here is my group ideas

(mind map)

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How was this task useful? will it be easy to implement? do u need to research anything new? what will your orle be when implementing this?

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Digipak: Research & Development

Choose 6 album covers from your genre

Try and find images of the cover, back, insides. 

Break it down for technical elements

• Camera

• Mise-en-scene

What meaning is being created with the different technical elements? 

How does the imagery reflect the star's persona?

Does the artist have a logo? Is it consistent with their other media?

How has the album cover influenced you?

Now experiment and develop your own ideas. Note down your process in this post

Social Media: Research & Development

Here is the social media research and development for our main artist. This blog post is written by me (Chelsea) and my teammate (Kalista).

Below are the artists' social media (Instagram page) we choose to research from our genre: BIBI, Sabrina Carpenter, Olivia Rodrigo, JENNIE

https://www.canva.com/design/DAGczoFBZgA/JwU9a2BW7Ya9Wjcn2O3Nww/edit

Visit their social media page. Screenshot examples of their overall page, their posts, their comments section

What do they post on their social media page? Can you group the different posts into categories (eg Personal, promotional etc)

Does it feel personal or is someone else creating content for them?

Do fans have the chance to interact and engage with a . The artist b . Other fans

How does the artist promote their music?

How has this soc media influenced you?

Now experiment and develop your own ideas. Note down your process in this post

Branding Research

Choose an artist from your genre

Find examples of their; 

• Social media 

• Music albums

• Music videos

• (Magazine shoots/interviews)

What brand identity are they giving off?

What is their personality? 

What image are they creating for themselves, how?

How do they speak to their fans?

What visuals link all of the media products together?

How could this artist influence you?

Classwork: Multicam Editing

Here is the work I did on how to edit with multiple cameras. My group filmed the footage, but I edited it myself. My teacher provided a template for the blog post. This blog post is completed by me (Chelsea).

What is Multicam Editing?
Multicam editing is the process of editing footage of a single scene or subject recorded from different cameras and angles. Showing the same scene or subject from different angles helps make the video more dynamic and visually captivating for your audience.

Shooting

Our subject, a classmate, stood in the center of the room and did a short performance. My group stood around the subject to record the performance from different angles. You can also see members from other groups because we did this lesson as a class. To make it easier to synchronize our cameras, the teacher clapped at the start of the scene. This allowed us to line up the video in the editing process and ensure that the transitions would be smooth. Without this simple action it would have taken a lot longer to sync the videos. 

More behind the scenes images can be found here: https://drive.google.com/drive/folders/1gqSzgVJUMVg2-YHgDOLELZkTrK0gY6kc

https://www.canva.com/design/DAGcJunCJ7o/pcff5MX2_A7PV6Lf4otGmQ/edit

Here are the raw videos from my group members:

Video 1 (Kalista - Low angle)

Video 2 (Audrey - High angle)

Video 3 (Chelsea - Long shot)

Behind the Scenes 

My editing process

https://www.canva.com/design/DAGcJunCJ7o/pcff5MX2_A7PV6Lf4otGmQ/edit

• Upload the videos to the editing software Capcut

• Detach the audio of the clip you wish to use in the final video. 

• Line up the video files together. 

• Cut where I want the edit to happen

• Don't delete the clip, just lower the opacity. This way it can be used again later. 

• Mute all clips except for the one you want to use. 

Here is my final edited video:

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How will this help your project? What did you find challenging? What is there anyway to simplify this process?

why is editing important? immersive, add meaning, add information 

Used laptop

i will that the role of editor for the project 

Use earphones 

Multicam editing one take 

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Shooting Practice: Music Video

This post contains a mini project that helped us learn how to shoot a music video. We shot our verse as a group and then created this post together. 

Our teacher gave each group a verse from the song "Here Comes the Sun" by The Beatles. We had to plan a scene which included various camera work and edits. The goal was to learn how to properly shoot certain angles and edit them seamlessly together, this will allow us to prevent casualties happening when doing our actual final music video. This practice will also help us to become more comfortable with various filming techniques, lip sync and editing throughout the pre-production, production and post-production process. 

Song file (The Beatles - Here Comes the Sun (2019 Mix)) 

https://drive.google.com/file/d/17qlV2KReqxBMMYo7d6D3eAyaKKbNo0xz/view?usp=sharing 

Choose a verse, create a storyboard (must have multiple shots, film from the end of the prev verse to the start of the next verse), choose a location & a star, film, edit (tip: sing it!) 

PRE-PRODUCTION

- Lyrics, rehearsal 

- Storyboard 

- Lesson (How to film for easy editing) 

PRODUCTION

- Behind the scenes images 

https://www.canva.com/design/DAGb9DZr6og/oOTa5OkY8NC8qE0HCL8BIA/edit?utm_content=DAGb9DZr6og&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton 

POST-PRODUCTION

- How to edit (include screenshots of your work) 

Your verse

FINAL VIDEO 

Click the link here to view in case the video above does not work: 

https://drive.google.com/file/d/1CLQ5K0B-wOZNOi7BB9NZjXxKIRmkrQhA/view?usp=sharing 

PROBLEMS 

- weather

- short amount of time 

SOLUTIONS

NEXT TIME

(cam, mis, edit, sound) 

final combined vid 

https://youtu.be/4VUz7-nP578?si=neTkpfofopaFIG3w

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Unfortunately I was absent that day since I was out of town hence I could not participate in the process. 

your role in the process (how was it? did you enjoy this task?)

how this mini project will help you / your overall project 

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